Seattle's Native Son
Elm Coffee Roasters, Events in ATL and NYC
When you start a business, your life changes.
It's a simple yet true statement that can be extrapolated in various ways. But one of the more obvious changes that you experience in your day-to-day is the dizzying number of people that you get to meet on your entrepreneurial journey.
Customers you'll serve; partners you'll get to work with. And lots of folks who are curious to learn more about what you're working on.
And the onus is squarely on you to recall every name, face, and interaction, along with an accompanying timestamp. Something that I can't say that I've succeeded at doing 100% of the time.
I met Brendan Mullally, the founder of Elm Coffee Roasters, at a trade show last fall in Seattle. And our encounter is one that's hard to forget.
When I attend these shows, I am typically selling and pitching my startup to just about everyone. And inevitably, you encounter a wide range of responses and reactions that are sometimes difficult to absorb. And even to process within a single day.
But when I met Brendan, it felt like I was running into an old friend. Even though we were strangers. And in our initial exchange, I learned that Brendan had spent seven years in NYC working in the coffee industry before moving back to his hometown to start his own business.
Naturally, we bonded over our NYC connection. But I was mostly struck by his warm reception and engagement. As well as his patient demeanor which stood out in stark contrast against a feverish setting designed to facilitate transactions and move products as quickly as possible.
At a later point, I would learn that Elm, affectionately named after Brendan's wife Emily Lewis Mullally, differentiates itself from its peers by emphasizing hospitality and customer service. While fostering social interaction at its cafe in Pioneer Square (Seattle's oldest historic area) with friendly baristas working behind the counter in a clean and bright atmosphere.
It's no surprise to reveal that Brendan applies the same level of thoughtfulness to Elm's menu of specialty coffee offerings. Which are sourced from small-lot farms from around the world and roasted on the lighter side to ensure that each coffee is packed with complex flavors.
And today we couldn't be more pleased to have this opportunity to work with Brendan and his team to offer up Elm's Ethiopia Belayneh Bariso on our marketplace. At an exclusive 20% discount with free shipping. Limited to 30 boxes.
This light roast is a naturally processed Ethiopian. Bursting with bright and fruity flavors: plum, blackberry and peach.
The namesake derives from the forward-looking coffee producer based in Bensa, Sidama. Known for picking cherries only at peak ripeness. That are then turned six times a day to dry, while constantly being attended to for any moisture content before being sent to be milled.
Whereas most Ethiopian coffees are sent to centralized processing stations, a legacy of commodity coffee that dilutes the unique characteristics of each farm. Belayneh’s coffees are traceable to his farm's individual lots. Meaning his coffees receive diligent care and attention.
The result is a flawless coffee with an exceptionally clean profile. Meant to leave a striking impression 💎
Elm Coffee Roasters roasts on Monday and ships same day.
Note from Brendan: This coffee is best at least a week off roast, better 2-3 weeks off roast.
Tanbrown Coffee POP-UP at Pinners Conference (tickets available)
Cobb Galleria Centre, Atlanta
Friday, March 24 (10am - 8pm); Saturday, March 25 (9am - 7pm)
Free Coffee Cupping (space is limited)
East Pole Coffee Company, 255 Ottley Drive, Ste. 105
Saturday March 25 (10 - 11am)
Opo Coffee, 314 E. Howard Ave. Decatur, GA
Thursday, March 30 (7 - 8:30pm)
Villager, 841 Classon Ave, Brooklyn, NY
Saturday March 25 (10am)
Drip Coffee Makers, 75 Varick Street
Saturday March 25 (11am - 2pm)
Do you have an upcoming coffee event in any of these cities? If you do, reply back to this email and let me know! As our newsletter continues to reach new heights (1800+ subscribers and growing 🚀), we're aiming to connect our readers to events happening in cities across the country.
Tastings, latte art throwdowns, coffee shop openings. And other events that promote specialty coffee and provide opportunities for learning.
Would love to help all of you connect with each other through future newsletters. So reach out and let me know what you're working on!
Our Referral Program
Due to the popularity of our recent promotion with BrewSleepDraw, we've decided to partner up again to offer a Hot Coffee Sticker to the first five people who refer 3 of their friends!
If this is the first time you've encountered our Referral Program, please see the following directions on how to make a referral:
We’re on a mission to amplify small roasters all over the country.
By sharing the link below with your friends, co-workers, and loved ones (and getting them to sign up for this newsletter), you’ll help us get there much sooner 🙏
You can share the link via email 📬, on Instagram 📸, or using your favorite messaging apps 🤖 like WhatsApp, Telegram, and Discord. Just to name a few ways.
As a thank you, we’ll reward you with gifts, perks, and privileges based on the number of referrals you make.
To see what rewards you can get, hit the button "Click to Share" below 👇️
Note: Each person has a unique link embedded in this newsletter. Meaning that sign-ups will always get attributed to the right person.
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